‘To embrace AI opportunities, while balancing with possible consequences.’
Where AI is rapidly gaining momentum in the design industry, design agencies have begun to strategically position themselves in the market with respect to trends, where clients feel the urge to invest in the new technological developments. It is a space in which the power of AI must be embraced by letting creativity run wild, but it is also important to provide a critical perspective at the right time that focuses more on consequences and responsible use. The goal of this project is to find a way to balance this within an agency, in this case study the Scandinavian agency Above.
By being part of their design team, the context was explored, concluding that there is a need to stimulate a certain energy that fosters creativity, introducing the concept of Fruitful Friction: challenging the current way of working, provoking action by not going for the safe option, but perhaps even a slightly uncomfortable one, in order to ultimately push the boundaries. Where it is not one size fits all, the resulting set allows agencies to find their way in maintaining balance between the opportunities and consequences of AI.
Process
AI Pressure Cooker
Design Principles
Idea sketches
MSc course: Preparation Final Master Project